ISE Marketing, 7th Edition
Por: Dhruv Grewal [author]
Tipo de material:
TextoEditor: Mexico : McGraw-Hill Interamericana, 2019Edición: seventh editionDescripción: 1 online resourceTipo de contenido: text Tipo de medio: computer ISBN: 9781456263072Recursos en línea: Haga clic para acceso en línea Resumen: We are pleased to welcome you to the seventh edition of Marketing! Since the first edition, we have been committed to emphasizing a basic, yet essential, theme: Marketing adds value. This theme comes through not only in our instructional features but also in our covers. With each edition's cover, we have featured a product that, because of marketing, has become more valuable in the eyes of consumers than it might have otherwise become. Last edition we featured chocolate; in previous editions we featured coffee, water, and jeans. For this seventh edition, we feature energy bars. These are all familiar products that started out as commodities but became high-value branded products because of marketing.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
Recurso Electrónico
|
Biblioteca Digital UIN | MGH | Disponible | 9781456263072 |
We are pleased to welcome you to the seventh edition of Marketing! Since the first edition, we have been committed to emphasizing a basic, yet essential, theme: Marketing adds value. This theme comes through not only in our instructional features but also in our covers. With each edition's cover, we have featured a product that, because of marketing, has become more valuable in the eyes of consumers than it might have otherwise become. Last edition we featured chocolate; in previous editions we featured coffee, water, and jeans. For this seventh edition, we feature energy bars. These are all familiar products that started out as commodities but became high-value branded products because of marketing.
No hay comentarios en este titulo.