Plan de marketing : (Registro nro. 172986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01230nam a22003491i 4500 |
| 001 - CONTROL NUMBER | |
| control field | bslw10067325 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230711s2019 ck a ob 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789587717198 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789587717204 |
| Qualifying information | (eISBN) |
| 035 ## - | |
| -- | 38681 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtOrBLW |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | UtOrBLW |
| 050 #4 - | |
| -- | HF5415 |
| -- | .H69 2019 |
| 082 04 - | |
| -- | 658.8 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoyos Ballesteros, Ricardo, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Plan de marketing : |
| Remainder of title | diseño, implementación y control : con enfoque en gerencia de mercadeo / |
| Statement of responsibility, etc | Ricardo Hoyos Ballesteros. |
| 250 ## - | |
| -- | Segunda edición. |
| 264 #1 - | |
| -- | Bogotá, Colombia : |
| -- | Ecoe Ediciones, |
| -- | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (152 pages) : |
| Other physical details | illustrations |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Colección Ciencias Empresariales. Área Mercadeo y ventas |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business planning. |
| 830 #0 - | |
| -- | Colección Ciencias Empresariales. |
| -- | Área Mercadeo y ventas. |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Identificador Uniforme del Recurso (URI/URL) | https://app.vlex.com/#/sources/38681 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 172986 |
| -- | 172986 |
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