Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
03599nam a2200505Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGEDIUOC825 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200128s2016 sp ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1140290824 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788491160564 |
| Qualifying information |
(eBook ; |
| -- |
pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8491160566 |
| Qualifying information |
(eBook ; |
| -- |
pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788491160618 |
| Qualifying information |
(eBook ; |
| -- |
ePub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8491160612 |
| Qualifying information |
(eBook ; |
| -- |
ePub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9788491160519 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
8491160515 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 ebook |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Casos de estudio de relaciones públicas : |
| Remainder of title |
espacios de diálogo e impacto mediático / |
| Statement of responsibility, etc. |
Kathy Matilla (coord.) ; prólogo de Agustín de Uribe-Salazar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición digital. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Barcelona : |
| Name of producer, publisher, distributor, manufacturer |
Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
PDF |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
EPUB |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Dircom colección ; |
| Volume/sequential designation |
4 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Las empresas gallegas más contaminantes y su gestión de la comunicación de crisis / Ana Belén Fernández Souto, Iván Puentes Rivera, Montserrat Vázquez Gestal -- Análisis comparativo de las distintas estrategias de relaciones públicas de las refinerías de Repsol en España / Encarnación Rodríguez Perea -- La importancia de la identidad corporativa en el diálogo con los públicos en el sector cultural : el caso de los museos especializados / Mónica Viñarás Abad -- La excelencia conductual en las relaciones con los medios de comunicación social : la comunicación de la Guardia Civil de Alicante como ejemplo de eficacia / M. Carmen Carretón Ballester, Francisco Lorenzo Sola -- La (in)comunicación en línea de las agencias de seguridad alimentaria europeas : ¿cómo se relacionan con los consumidores? / Natalia Lozano Monterrubio -- ¿Son 2.0 las salas de prensa virtuales de las empresas del IBEX 35? : un análisis desde la perspectiva de las relaciones públicas / Cristina Aced Toledano -- Organizaciones privadas bajo vigilancia de los públicos : mecanismos de observación civil y cambios en las condiciones de publicidad / Márcio Simeone Henriques, Daniel Reis Silva -- Los medios en los programas de relaciones públicas orientados a la prevención de drogodependencias (2012) / Pilar Paricio Esteban -- Tratamiento informativo de la muerte de Emilio Botín e Isidoro Álvarez en la prensa española : diarios El País, El Mundo y ABC / M. Jesús Fernández Torres, Carmen Cristofol Rodríguez -- Las crisis de comunicación en las instituciones públicas : el Ayuntamiento de Madrid y los mensajes en la prensa / Jessica Fernández Vázquez. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from PDF title page (Digitalia, viewed January 28, 2020) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| Form subdivision |
Case studies. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matilla, Kathy, |
| Relator term |
editor. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universitat Oberta de Catalunya. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Casos de estudio de relaciones públicas. |
| Edition |
Primera edición en lengua castellana. |
| Place, publisher, and date of publication |
Barcelona : Editorial UOC, 2016 |
| International Standard Book Number |
9788491160519 |
| Record control number |
(OCoLC)957218473 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Dircom colección ; |
| Volume/sequential designation |
4. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/47036/">https://www.digitaliapublishing.com/a/47036/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2020 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
