@book{100377,
	author = {Lerma Kirchner, Alejandro Eugenio and Márquez Castro, Enrique},
	title = {Comercio y marketing internacional},
	publisher = { : Cengage Learning},
	year = {, 2010},
	address = {México},
	edition = {4a edición},
	note = {Incluye : apéndice (pp. 627-650)}
}