@book{101451,
	author = {Lovelock, Christopher and Wirtz, Jochen},
	title = {Marketing de servicios},
	publisher = { : Pearson Educación},
	year = { , 2015},
	address = {México},
	edition = {7a edición},
	note = {Incluye: Índice analítico (pp. 616-626)}
}