@book{102357,
	author = {Lamb, Charles W. and Hair, Joseph F.},
	title = {MKTG Marketing },
	publisher = {: Cengage learning},
	year = {, 2014},
	address = {México},
	edition = {7a. edición},
	note = {Incluye Notas (pp.360-371), Índice (pp .372-386)}
}