@book{157713,
	author = {Kevin Lan KELLER},
	title = {ADMINISTRACION ESTRATEGICA DE MARCAS. BRANDING, 3rd Edition},
	publisher = {Pearson Educación,},
	year = {2008},
	address = {Mexico :},
	edition = {third edition},
	url = {https://bc.vitalsource.com/tenants/Universidad_Insurgentes/libraries?bookmeta_vbid=9786073200417}
}