@book{172760,
	author = {Hoyos Ballesteros, Ricardo,},
	title = {Branding :},
	publisher = {Ecoe Ediciones,},
	year = {2016.},
	series = {Colección Ciencias Empresariales. Área Mercadeo y ventas},
	address = {Bogotá, Colombia :},
	edition = {Primera edición.},
	url = {https://app.vlex.com/#/sources/38412}
}