@book{172986,
	author = {Hoyos Ballesteros, Ricardo,},
	title = {Plan de marketing :},
	publisher = {Ecoe Ediciones,},
	year = {2019.},
	series = {Colección Ciencias Empresariales. Área Mercadeo y ventas},
	address = {Bogotá, Colombia :},
	edition = {Segunda edición.},
	url = {https://app.vlex.com/#/sources/38681}
}