@book{232476,
	author = {Toca Torres, Claudia Eugenia,},
	title = {Fundamentos del márketing :},
	publisher = {Editorial Universidad del Rosario,},
	year = {[2009]},
	series = {Colección Lecciones de administración},
	address = {Bogotá, D.C. :},
	url = {https://www.digitaliapublishing.com/a/10264/}
}