@book{240168,
	author = {Prieto Herrera, Jorge Eliécer,},
	title = {Merchandising :},
	publisher = {Ecoe Ediciones,},
	year = {[2010]},
	series = {Ciencias Administrativas. Mercadeo y ventas.},
	address = {Bogotá, D.C. :},
	url = {https://www.digitaliapublishing.com/a/30000/}
}