@book{252461,
	author = {Mir, Pedro},
	title = {Brand.com :},
	publisher = {EUNSA, Ediciones Universidad de Navarra,},
	year = {2016.},
	address = {Pamplona :},
	edition = {Primera edición.},
	url = {https://www.digitaliapublishing.com/a/51332/}
}