@book{53244,
	author = {Lovelock, Chistopher H. and Meza Staines, Guadalupe},
	title = {Mercadotecnia de servicios},
	publisher = { : Prentice - Hall Hispanoamericana},
	year = {, 1997},
	address = {México},
	edition = {3a. edición},
	note = {Incluye: índice (pp. 651-661)}
}