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  <titleInfo>
    <title>Comunicación y mercadotecnia política / Rafael Reyes Arce, Lourdes Munch</title>
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  <name type="personal">
    <namePart>Reyes Arce, Rafael</namePart>
    <role>
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  <name type="personal">
    <namePart>Munch, Lourdes ; coaut.Ì</namePart>
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    <place>
      <placeTerm type="text">México : Limusa</placeTerm>
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    <dateIssued encoding="marc">9999</dateIssued>
    <issuance>monographic</issuance>
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    <extent>163 p.</extent>
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  <subject>
    <topic>1. COMUNICACION EN POLITICA \ 2. MERCADOTECNIA EN POLITICA</topic>
  </subject>
  <classification authority="ddc">302.2 R457c</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Reflexión y análisis</title>
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  <identifier type="isbn">968-18-5690-2</identifier>
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