@book{57456,
	author = {Colley, Russell H.},
	title = {La definición de metas publicitarias para lograr resultados mensurables / Russell H. Colley ; tr. por cortesía de McCann Erickson},
	address = {México : Roble},
	edition = {2},
	note = {Título original: Definig advertising goals for measured advertising results}
}