00634nam a2200157Ia 4500008004100000082002100041100002300062245013800085250000600223260002100229300001100250500008200261650002100343952009500364999001700459120622s9999    xx            000 0 und d  a659.1 C698d 1964  aColley, Russell H.  aLa definición de metas publicitarias para lograr resultados mensurables / Russell H. Colley ; tr. por cortesía de McCann Erickson  a2  aMéxico : Roble  a122 p.  aTítulo original: Definig advertising goals for measured advertising results  a1. PUBLICIDADÌ  00104070a22b22d2007-01-25l0o659.1 C698D 1964p01 005791r2012-06-24w2012-06-24yLB  c57456d57456