00671nam a2200169Ia 4500008004100000020001800041082001600059100001700075245006200092260004600154300001100200500006900211650002100280952009000301952009300391999001700484120622s9999    xx            000 0 und d  a970-17-0059-7  a659.1 C784p  aCaples, John  aPublicidad creativa / John Coples ; tr. Alejandra Medrano  aMéxico : Prentice Hall Hispanoamericana  a276 p.  aTítulo original: Tested advertising methods \ Incluye índice  a1. PUBLICIDADÌ  00104070a01b01d2007-01-25l0o659.1 C784Pp01 005920r2012-06-24w2012-06-24yLB  00104070a01b01d2007-01-25l0o659.1 C784Pp01 005970r2025-01-29t2w2012-06-24yLB  c57457d57457