@book{57608,
	author = {Imber, Jane and Toffler, Betsy-Ann, coaut.Ì},
	title = {Diccionario de términos de mercadotecnia / Jane Imber, Betsy-Ann Toffler ; tr. Roberto Hass García},
	address = {México : CECSA},
	note = {Titulo original: Dictionary of marketing terms}
}