@book{61181,
	author = {Raab, Steven S. and Matusky, Gregory},
	title = {Franquicias},
	publisher = { : Limusa},
	year = { , 1991},
	address = {México},
	note = {Copyright: 1992, 2000, 2002, 2005, 2006, 2008, 2016
Incluye:
índice alfabético (pp. 327-330)}
}