Porter, Michael E.

Competitive Strategy : techniques for analyzing industries and competitions / Michael E. Porter - New York (United States) : Free Press , 1980 - xxviii, 396 pages ; 25 cm.

On the front page: "With a new introduction"

Bibliography: pp.383-387

General Analytical Techniques
The structural analysis of industries
Generic competitive strategies
A framework for competitor analysis
Market signals
Competitive moves
Strategy toward buyers and suppliers
Structural analysis within industries
Industry evolution
Generic industry enviroments
Competitive strategy in fragmented
Competitive strategy in emerging
The transition to industry maturity
Competitive strategy in declining industries
Competition in global industries
Strategic decisions
The strategic analysis of vertical integration
Capacity expansion
Entry into new businesses

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COMPETITION
INDUSTRIAL MANAGEMENT
COMPETENCIA
ADMINISTRACIÓN INDUSTRIAL

HD41 / P67