@book{63232,
	author = {Lerma Kirchner, Alejandro Eugenio},
	title = {Comercio y mercadotecnia internacional},
	publisher = {: International Thomson},
	year = {, 2004},
	address = {México},
	edition = {3a. edición},
	note = {Incluye anexo (pp. 396-433)}
}