@book{64162,
	author = {WALKER, Orville C. and I. WALKER, Orville C. Jr., coaut. II. BOYD, Harper W., coaut. III. MULLINS, John, coaut. IV. LARRÉCHÉ, Jean-Claude, coaut. V. PALOS BAEZ, Enrique, tr.Ì},
	title = {Marketing Estratégico / Orville C. Walker, Jr., Harper W. Baoyd, Jr., John Mullins, Jean-Claude Larréché; tr., Enrique Palos Baez},
	address = {México. McGraw Hill},
	edition = {4},
	note = {Incluye Cd.}
}