00713nam a2200157Ia 4500008004100000020001800041050002000059100002300079245014000102250000600242260002600248300001800274500001600292650008500308700016200393120626s9999    xx            000 0 und d  a970-10-4596-3  aHF5415.13 M3718  aWALKER, Orville C.  aMarketing Estratégico / Orville C. Walker, Jr., Harper W. Baoyd, Jr., John Mullins, Jean-Claude Larréché; tr., Enrique Palos Baez  a4  aMéxico. McGraw Hill  aXVIII, 432 p.  aIncluye Cd.  a1. MARKETING -- MANAGEMENT  2. ADMINISTRACION DEL MERCADO  3. TOMA DE DECICIONES  aI. WALKER, Orville C. Jr., coaut. II. BOYD, Harper W., coaut. III. MULLINS, John, coaut. IV. LARRÉCHÉ, Jean-Claude, coaut. V. PALOS BAEZ, Enrique, tr.Ì