00735nam a2200169Ia 4500 120626s9999 xx 000 0 und d 970-10-4596-3 HF5415.13 M3718 WALKER, Orville C. Marketing Estratégico / Orville C. Walker, Jr., Harper W. Baoyd, Jr., John Mullins, Jean-Claude Larréché; tr., Enrique Palos Baez 4 México. McGraw Hill XVIII, 432 p. Incluye Cd. 1. MARKETING -- MANAGEMENT 2. ADMINISTRACION DEL MERCADO 3. TOMA DE DECICIONES I. WALKER, Orville C. Jr., coaut. II. BOYD, Harper W., coaut. III. MULLINS, John, coaut. IV. LARRÉCHÉ, Jean-Claude, coaut. V. PALOS BAEZ, Enrique, tr.Ì 0 0 0 0 09 09 2008-08-26 0 HF5415.13 M3718 09 002460 2012-06-26 1 2012-06-26 LB 64162 64162