@book{64383,
	author = {FERREL, Odies Collins and I.HARTLINE, Michael D., coaut.  II. PARRES, Verania de, coaut.Ì},
	title = {Estrategia de marketing / O. C. Ferrel, Michael D. Hartline, tr. Verania De Parres},
	address = {México: Thomson},
	edition = {3}
}