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  <titleInfo>
    <title>Investigación de mercados / William G. Zikmund, Barry J. Babin; trs. Guadalupe Meza Staines,  Adolfo Deras Quiñones</title>
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  <name type="personal">
    <namePart>ZIKMUND, William G.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>I.BABIAN, Barry J., coaut. II.MEZA STAINES, Guadalupe, tr. III.DERAS QUIÑONES, Adolfo, tr.Ì</namePart>
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    <place>
      <placeTerm type="text">Queretaro; México: Cengage Learning</placeTerm>
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    <dateIssued encoding="marc">9999</dateIssued>
    <edition>9</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>XXXIII, 700 p.: il.</extent>
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  <subject>
    <topic>1.INVESTIGACION DE MERCADOS</topic>
  </subject>
  <classification authority="lcc">HF5415.2 Z5518</classification>
  <identifier type="isbn">970-830-006-3</identifier>
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