@book{65815,
	author = {Arens, William F. and Weigold, Michael F. },
	title = {Publicidad},
	publisher = { : McGraw Hill},
	year = {, 2008},
	address = {México},
	edition = {11a. edición},
	note = {"25 ed. de aniversario."--Cubierta   Traducción de: Contemporany advertising, 11th ed.   Incluye índice.  }
}