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  <titleInfo>
    <title>Manual de mercadeo directo</title>
  </titleInfo>
  <name type="personal">
    <namePart>STONE, Bob.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>3R.</publisher>
    <dateIssued encoding="marc">9999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xx, 545 páginas </extent>
  </physicalDescription>
  <note type="statement of responsibility">Bob Stone.</note>
  <note>Contiene: 
Índice de contenido
Íntroducción
Glosario
Traducción de: Successful direct maketing methods</note>
  <subject authority="">
    <topic>MERCADOTECNIA DIRECTA</topic>
  </subject>
  <classification authority="lcc">HF5415.I22 S7618 2001</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Temas gerenciales</title>
    </titleInfo>
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  <identifier type="isbn">958-80-1777-7</identifier>
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