@book{73472,
	author = {Fischer de la Vega, Laura and Espejo Callado, Jorge Ángel},
	title = {Mercadotecnia},
	publisher = { : McGraw-Hill,},
	year = {2004},
	address = {México},
	edition = {3a. edición},
	note = {Plan Flexible
Contaduría / Comercio Electrónico (P12-2) / (17 001058)}
}