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  <titleInfo>
    <title>Administración de la mercadotecnia multinacional : lecturas y casos / Robert D. Buzzell, John A. Quelch</title>
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  <name type="personal">
    <namePart>Buzzell, Robert D.; comp. \ Quelch, John A.; comp.Ì</namePart>
  </name>
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    <place>
      <placeTerm type="text">Argentina : Addison-Wesley Iberoamericana</placeTerm>
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    <dateIssued encoding="marc">9999</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>505 p</extent>
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  <tableOfContents>Fotocopia</tableOfContents>
  <note>Bibliografía</note>
  <subject>
    <topic>1. COMERCIO INTERNACIONAL-ADMINISTRACION  \ 2. COMERCIO INTERNACIONAL-ADMINISTRACION-ESTUDIO DE CASOS</topic>
  </subject>
  <classification authority="ddc">658.848 A238a</classification>
  <identifier type="isbn">0-201-62948-8</identifier>
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