@book{75674,
	author = {Aaker, David A and Day, George S. ; coaut. \  Gómez Mont, Jaime ; tr.Ì},
	title = {Investigación de mercados / David A. Aaker, George S. Day,  Jaime Gómez Mont},
	address = {México : McGraw-Hill},
	edition = {2},
	note = {Apéndice, glosario e índice}
}