<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Comportamiento del consumidor / Leon G.Schiffman, Leslie Lazar Kanak; Victoria Flores Flores</title>
  </titleInfo>
  <name type="personal">
    <namePart>Schiffman, Leon G.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Lazar Kanak, Leslie; coaut. \  Flores Flores, Victoria; tr.Ì</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México : Pearson Educación</placeTerm>
    </place>
    <dateIssued encoding="marc">9999</dateIssued>
    <edition>8</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>587 p</extent>
  </physicalDescription>
  <note>Glosario e índices</note>
  <subject>
    <topic>1. SERVICIO AL CLIENTE \ 2. SATISFACCION DEL CONSUMIDOR</topic>
  </subject>
  <classification authority="ddc">658.802 S333c</classification>
  <identifier type="isbn">970-26-0596-2</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">120629</recordCreationDate>
  </recordInfo>
</mods>
