@book{79246,
	author = {Negandhi Anat, R. and Savara, Arun},
	title = {Mecadeo estrategico internacional},
	publisher = { :  Legis},
	year = {, 1991},
	address = {Colombia},
	note = {Incluye: notas (pp.275-277)
Incluye: índice (pp.279-284)}
}