00495nam a2200145Ia 4500008004100000020001900041050002400060100002000084245007100104250000600175260002500181300001900206650007800225700004600303120720s9999    xx            000 0 und d  a968-18-59-09-X  aHF5415.2 A1418 2001  aAAKER, DAVID A.  aINVESTIGACION DE MERCADOS/ DAVID A. AAKER, V. KUMAR, GOORGE S. DAY  a4  aMEXICO: LIMUSA WILEY  aXIV, 776p/28cm  aMERCADOTECNIA--INVESTIGACIONES, INVESTIGACION DE MERCADOS, MERCADOTECNIA.  aDAY, GOORGE S. COAT, HURMAR V. COATÌÌ