@book{81965,
	author = {Aaker, David A. and I. Day, George S., coaut. II. Gomez Mont, Jaime, tr.Ì},
	title = {Investigación de mercados / David A. Aaker, George Su Day ; tr. Jaime Gómez Mont},
	address = {México : McGraw-Hill, 1989},
	edition = {2a ed},
	note = {Traducción de la obra: Marketing research}
}