@book{82160,
	author = {Zikmund, William G. and I. d'Amico, Michael, coaut. II. Ortiz Staines, Manuel, tr.Ì},
	title = {Marketing : crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d'Amico ; tr. Manuel Ortiz Staines},
	address = {Australia : México : Thomson Learning, 2001},
	edition = {7a ed},
	note = {Traducción del libro: Marketing, creating and keeping customers in an e-commerce world}
}