@book{82161,
	author = {I. Palos Báez, Enrique, tr.Ì},
	title = {Marketing estratégico / Orville C. Walker...[et al.] ; tr. Enrique Palos Báez},
	address = {México : McGraw-Hill, 2005},
	edition = {4a ed},
	note = {Traducción de la obra: Marketing strategy}
}