00669nam a2200169Ia 4500 120721s9999 xx 000 0 und d 958-600-828-2 HF5415 H943 1998 Guiltnan, Joseph P. Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; tr. Cecilia Avila de Barón 6a ed México : McGraw-Hill, 1998 470 p. ; 22 cm. Traducción de: Marketing management 1. Mercadotecnia - Administración I. Paul, Gordon W., coaut. II. Madden, J. Thomas, coaut. III. Avila de Barón, Cecilia, tr.Ì 0 0 0 0 08 08 2009-01-21 0 HF5415 H943 1998 08 002697 2012-07-20 1 2012-07-20 LB 0 0 0 0 08 08 2009-03-27 1 HF5415 H943 1998 08 002698 2019-01-31 2019-01-31 2 2012-07-20 LB 0 0 0 0 08 08 2009-03-27 6 HF5415 H943 1998 08 002699 2024-01-08 2024-01-08 3 2012-07-20 LB 82287 82287