@book{82290,
	author = {Webb, John R. and I. Martínez López, Francisco José, coaut. II. Ibáñez  Zapata, José Angel, coaut.Ì},
	title = {Investigación de marketing },
	publisher = {: Thomson},
	year = {, 2003},
	series = {colección negocios},
	address = {México},
	edition = {2a. edición}
}