Fischer, Laura Mercadotecnia / Laura Fischer - 3a. Ed. - México : McGraw-Hill - 540 p. / 19 cm. ISBN: 978-970-10-3964-9 Subjects--Topical Terms: MercadoteniaÌ LC Class. No.: HF5415.13 F57 2004 Dewey Class. No.: 658.8 F57 2004