@book{84147,
	author = {Malhotra, Naresh K. and I. Dávila Martínez, José Francisco Javier, tr.   Ì},
	title = {Investigación de mercados / Naresh K. Malhotra ; tr. José Francisco Javier Dávila Martínez ; rev. téc. Rocío Moreno Sanabria.},
	year = {2008},
	address = {México : PEARSON, Prentice Hall},
	edition = {5a Ed.},
	note = {Traducción de: Marketing research : an applied orientation.}
}