@book{85065,
	author = {ARENS, William F. and Rosas Sánchez, Rosa María, tr. \ II.t.Ì},
	title = {Publicidad / Williams F. Arens; traducción de Rosa María Rosas Sánchez},
	address = {México : McGraw-Hill},
	edition = {7a ed.},
	note = {Contiene índices Título original: Contemporay advertising}
}