@book{85296,
	author = {Zikmund, William G. and d´Amico, Michael},
	title = {Marketing},
	publisher = { : International Thomson Editores},
	year = { , 2002},
	address = {México :},
	edition = {7a edición},
	note = {Titulo original: Marketing: creating and keeping customers in an e-commerce world.}
}