@book{94663,
	author = {Johnson, Gerry. and Scholes, Kevan, },
	title = {Dirección estratégica / },
	publisher = {Pearson Educación, },
	year = {2006.},
	address = {Madrid (España): },
	edition = {7a ed.},
	note = {PLAN FLEXIBLE
LIC. MERCADOTECNIA / ALTA DIRECCIÓN P09 (L-1) / (04 004601)}
}