| 000 | 01345nam a2200385Ii 4500 | ||
|---|---|---|---|
| 001 | DIGUOCAT0111 | ||
| 003 | NyNyDIG | ||
| 008 | 141201s2002 sp a ob 000 0 spa d | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 035 | _a(OCoLC)991968058 | ||
| 040 |
_aDGITA _beng _erda _epn _cDGITA |
||
| 020 | _z8484295451 | ||
| 020 | _z9788484295457 | ||
| 050 | 1 | 4 | _aHF5415.15 eBook |
| 100 | 1 |
_aGubern Fortuny, Marcel, _eauthor. |
|
| 245 | 1 | 0 |
_aPolíticas de producto / _cMarcel Gubern Fortuny. |
| 264 | 1 |
_a[Barcelona] : _bUOC, la universidad virtual, _c[2002] |
|
| 300 |
_a1 online resource (58 pages) : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed December 30, 2014) | |
| 500 | _aOn cover: "P01/71017/00221" | ||
| 504 | _aIncludes bibliographical references (page 58). | ||
| 650 | 0 | _aProduct life cycle. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aProduct differentiation. | |
| 655 | 0 | _aElectronic books. | |
| 791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
| 793 | 0 |
_gDigitalia eBook Collection: _aUOC Papers |
|
| 856 | 4 | 0 |
_3Digitalia Hispánica _uhttps://www.digitaliapublishing.com/a/6173/ |
| 910 | _aPremium Collection: 2014 | ||
| 942 | _cRAA | ||
| 999 |
_c231406 _d231406 |
||